Who I Am & How I Can Help You Succeed
With 2 years of hands-on experience managing Amazon PPC campaigns across the US, UK, and DE marketplaces, I’ve helped brands in Jewelry, Health, Home, and more boost sales while optimizing ad spend.
I approach every account with a data-first mindset — translating data into campaign strategies that drive real results. From keyword strategy and dayparting to building performance dashboards, I thrive in the world of Sponsored Ads.
According to a DISC-style assessment, I’m a clear thinker with a strong drive to become an expert in my field. I respond to logic over emotion, stay objective under pressure, and enjoy solving complex challenges — all traits that support my analytical approach to PPC.
As a certified PPC specialist and a mom who loves organizing and detective-like problem-solving, I bring focus, persistence, and a deep curiosity to every campaign I touch. I'm constantly learning and testing, committed to improving not just results, but the strategy behind them.
I'm also an active member of the FPPCM (Filipino PPC Managers) community — a growing network of specialists working with some of the top Amazon agencies today. This community fuels my continuous learning and keeps me aligned with industry best practices in the ever-evolving Amazon advertising space.
Work Experience
Amazon PPC Manager
8 months
Amazon PPC Manager - Assistant
5 months
Amazon PPC Specialist / Virtual Assistant
7 months
Managing and optimizing PPC ads for diverse brands, with an emphasis on increasing sales and lowering advertising expenses.
Conducting keyword research, bid management, and performance evaluation. Analyzing data to find trends and campaign optimization opportunities.
Supported PPC management for 1,000+ ASINs and 3,000+ running campaigns, boosting sales and efficiency. Conducted in-depth keyword research via Helium 10 to expand targets. Aided in seasonal products liquidation, achieving a 44% sales increase and target ACOS and TACOS.
Assisted with the creation, optimization, and management of PPC campaigns, which resulted in higher sales and campaign efficiency. Conducted keyword and competitor research to find high-performing keywords and competitors' ASINs to target in the US, UK, and Germany markets. Monitored KPIs to make data-driven adjustments, while supporting listing optimization and handling accurate invoice generation in Seller Central
Maintenance Technician for Semiconductor Industry
Advanced from Technician I to Senior System Maintenance Technician over an 11-year tenure. Developed strong analytical and problem-solving skills by troubleshooting complex systems, collaborated with cross-functional teams to achieve efficiency goals, and applied proactive strategies to prevent recurring issues - foundations now used to optimize campaigns and reduce wasted spend.
11 years
Certifications
“I treat every account like it’s my own — your wins are my wins.”
Cheri Fellizar
